Celebrity Then And Now
Publication: . Posted by Lexi Schwartz
Celebrity Then And Now
Posted by Lexi Schwartz
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Back in the early days of cinema, there weren’t too many ways that you could advertise your movie being released. Television hadn’t been in pretty much every home at that time, so those commercials were out the window. Radio was a good way of doing things, but for the most part, posters had to be placed at theaters around the country so that people would know which films were on their way to the big screen, as well as taking out advertisements in newspapers.
Then, television became the standard for advertising movies, playing short trailers during commercials and giving fans a release date so that they knew to set their calendars. However, in recent years, fewer and fewer people are using their television sets as they cut cable and avoid the commercials. This means that Hollywood has had to take a more modern approach, using the internet as a valuable tool.
Of course, banner ads on websites are standard, but many larger budgeted films can be more aggressive on some of the internet’s biggest sites. This means totally redoing the homepage so that it’s based toward the movie in a bit of cross promotion, especially on sites like ESPN. YouTube is another big medium for filmmakers, as they can get free hype for their trailer (and even make some revenue in the process) while the trailers reach the trending tab of the page.
Then, there’s the viral marketing aspect, which directors like J.J. Abrams perfected back in 2008 when his monster film “Cloverfield” was released. Websites are often created, leaving subtle clues about the film and its lore, leaving people interested in seeing the movie so that the secret Easter eggs can make sense. This has led to lower marketing budgets for many studios, as they know they can reach a larger audience for a lot less money by going the internet route.
That doesn’t mean that you won’t see any movie commercials on television anymore, though. Even the Super Bowl has had trailers for movies, with the studios forking over millions of dollars to get the maximum amount of eyes on their films. You’ll also see billboards for upcoming films, which is one of the oldest ways in which they’ve been promoted. Some might think it’s an outdated tactic, but with more people than ever driving on the freeways of major cities, it’s good exposure.
Still, the internet remains the way of the future for filmmakers to market their movies. This has made for some massive opening weekends in recent years, too, as the internet allows people to also purchase advance tickets so they can assure themselves a seat at some of the most anticipated movies of the year. People don’t want to be the one that’s left out, and theaters are enjoying this mentality that the internet has caused, especially if they want to avoid spoilers.