Entertainment
Celebrity Then And Now
Publication: . Posted by Lexi Schwartz
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Entertainment
Celebrity Then And Now
Publication:
Posted by Lexi Schwartz
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Even if a film has been shot and edited, it can sit on the shelves completely finished for months on end. The main reason for this is because many studios are trying to find the right weekend in which to release a movie so that it capitalizes on profits. When it comes to a studio like Disney, though, it seems that any weekend of the year is the right time to release.

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Disney has absolutely dominated the box office for each of the past four years, thanks in part to major blockbusters like the Marvel and “Star Wars” films. Other studios have been trying to pick and choose the right time around movies like “Avengers: Endgame”, but haven’t been able to find much success as Disney takes up nearly 40 percent of all ticket sales.

After Disney wrapped up so many of their franchises’ storylines in 2019, however, other studios are hoping that the projects they’ve been sitting on can finally be marketed for 2020. Sure, Disney has some major films being released in 2020 such as “Black Widow” and “Mulan”, but nothing like they had before. The studio that’s capitalizing the most on the release schedule for 2020 is Universal.

The long standing movie studio believes that they’ve found the secret to working around the massive Disney releases, and went on a hot streak in the later parts of 2019. “Universal has cracked the code of creating original films that are marketed and released perfectly to great effect,” one expert said. “We live in such a franchise-driven world that for Universal to create original content that transcends that is impressive, and audiences are responding to that. You can’t have franchise burnout if you’re making original movies.”

That doesn’t mean that Universal doesn’t have a few franchises up its sleeve that will be marketed heavily in 2020. “The Fast and Furious”, “Halloween” and “Minions” franchises are all expected to be heavy hitters. If there was a year to take advantage, it would be 2020, as most of Disney’s focus will be on their new streaming platform instead of blockbuster feature films.

“If you look at the next five to 10 years, it’s still Disney’s game,” analyst Jeff Bock said. “But hopefully that gives the other studios time to recalibrate. Diversity is a benefit for all audiences.”